SABRE Awards 2024

SABRE SOUTH ASIA AWARDS 2024

The SABRE South Asia Awards, is a collaboration between PRCAI and PRovoke Media for over 12 years now, symbolizes engagement, credibility, and relationship-building in PR. This prestigious accolade spotlights campaigns that drive business success, validate strategic communication, and set benchmarks for excellence. For PR firms and businesses, winning a SABRE SA Award signifies industry recognition, showcasing expertise and achievements in PR with pride and reverence.

Arun Sudhaman

At a pivotal moment for India’s public relations sector, benchmarking and elevating the country’s best communications work has never been more valuable. Arun Sudhaman
Ex-CEO and Editor-in-Chief,PRovoke Media

Jury SABRE 2024

What's In It For You?

Forge lasting industry ties

Learn industry best practices

A night of triumph and celebration with clients and partners

Explore global trends, innovative PR strategies for success

Claim your mark of excellence

Elevate Public Relations to New Heights

South Asia 2024 SABRE Awards Winners

  ITC with First Partners with Dentsu Webchutney

Winner

— ITC with First Partners with Dentsu Webchutney

 Vineeta Singh — Co-founder & CEO, SUGAR Cosmetics

CEO of the year

Vineeta Singh — Co-founder & CEO, SUGAR Cosmetics

 Big On Communication — Aditya Birla Group

Company of the year

Big On Communication — Aditya Birla Group

 Taking India Places — Alstom with Genesis BCW

The SABRE Award for Superior Achievement in Brand-Building

Taking India Places — Alstom with Genesis BCW

 MPL: Saving Game Point — Mobile Premier League (MPL)

The SABRE Award for Superior Achievement in Reputation Management

MPL: Saving Game Point — Mobile Premier League (MPL)

 Feel Good with Fiama Mental Well-being Survey — ITC Fiama with Genesis BCW

The SABRE Award for Superior Achievement in Research and Planning

Feel Good with Fiama Mental Well-being Survey — ITC Fiama with Genesis BCW

 Gamers for Dementia Awareness — Mobile Premier League (MPL)

The SABRE Award for Superior Achievement in Measurement and Evaluation

Gamers for Dementia Awareness — Mobile Premier League (MPL)

 Seeking God in the Jungle — Hyundai Motor with First Partners

The SABRE Award for Superior Achievement in Creativity

Seeking God in the Jungle — Hyundai Motor with First Partners

 Agency Head of The Year

Agency Head of The Year

Agency Head of The Year

 Business-To-Business Marketing

Business-To-Business Marketing

TechEd - SAP — SAP with Genesis BCW

 Corporate Image

Corporate Image

Re-Imagining PR - The Godrej Way — Godrej Industries Limited & Associate Companies (GILAC) with Godrej Corporate Brand & Communications Team

 Corporate Culture & Change

Corporate Culture & Change

Adding the 5th Dimension to Investment - Gender Lens Investing — Caspian Debt with First Partners

 Corporate Social Responsibility

Corporate Social Responsibility

Sixth Sense — ITC with First Partners with Dentsu Webchutney

 Crisis/Issues Management

Crisis/Issues Management

Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

 Digital and Social Media Campaign

Digital and Social Media Campaign

EatQual 2.0 - Colours — McDonald's India (West & South) with Avian WE

 Diversity Communications

Diversity Communications

Sixth Sense — ITC with First Partners with Dentsu Webchutney

 Employee and Workforce Engagement

Employee and Workforce Engagement

SmarterTech for SuperFoods — Lenovo India with The PRactice

 Employer Branding

Employer Branding

#TheFutureOfMetAL — Vedanta Aluminium with Archetype Agency

 Financial and IPO Communications

Financial and IPO Communications

Yatharth Hospital & Trauma Care Services Limited: Better Healthcare, Better Tomorrow — Yatharth Hospital & Trauma Care Services Limited with Adfactors PR

 Integrated Marketing

Integrated Marketing

Sixth Sense — ITC with First Partners with Dentsu Webchutney

 Marketing to Consumers (New Product)

Marketing to Consumers (New Product)

ITC Mission Millets Campaign — ITC Foods with Avian WE

 Marketing to Consumers (Existing Product)

Marketing to Consumers (Existing Product)

#KisanFashion - Highlighting the evolving landscape of men's grooming in rural areas — Godrej Industries (Godrej Expert Rich Creme) with Godrej Corporate Brand & Communications Team

 Media Relations

Media Relations

Lionsgate has got G.A.M.E aka 'Greatest Action Movie Ever' — Lionsgate India with RF Thunder

 Public Affairs/Government Relations

Public Affairs/Government Relations

From Charkha to Chips: Navigating India towards Homegrown Chip Manufacturing with IESA — Indian Electronics and Semiconductors Association(IESA) with Value 360 Communications

 Public Education

Public Education

Kaise Ka Cancer (The Hows Of Cancer) — Tata Trusts with Current Global India

 Special Event

Special Event

One Earth, One Family, One Future — G20 India with Avian WE

 Emerging Markets

Emerging Markets

Science of Purpose — Games24x7

PR Aspirant/Student of the Year

PR Aspirant/Student of the Year

WeArePR- Putting the 'Relations' in Public Relations — Arpita Hota with School of Communications, XIM University

 Associations

Associations

Sustainable Livelihood for Every Plantation Worker — Planters’ Association of Ceylon with Adfactors Public Relations Lanka

 Consumer Products/Services

Consumer Products/Services

Starbucks #ItStartsWithYourName — Tata Starbucks Private with Edelman India

 Fashion & Beauty

Fashion & Beauty

#Coloursareforall - A Diverse & Inclusive Approach to Celebrating Everyone — Godrej Industries (Godrej Professional) with Godrej Corporate Brand & Communications Team

 Financial & Professional Services

Financial & Professional Services

Mission India 2047: Har Jazbe Ke Liye — Clix Capital with First Partners

 Food & Beverage

Food & Beverage

Achaar Ka Perfect Jodidaar — Adani Wilmar with AdFactors PR

 Healthcare

Healthcare

Dettol Hygiene Olympiad — Reckitt with Avian WE

 Industrial/Manufacturing

Industrial/Manufacturing

Sixth Sense — ITC with First Partners with Dentsu Webchutney

 Media, Arts & Entertainment

Media, Arts & Entertainment

Lionsgate has got G.A.M.E aka 'Greatest Action Movie Ever' — Lionsgate India with RF Thunder

 Mining and Extractive Industries

Mining and Extractive Industries

Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

 Not for Profit

Not for Profit

Indian Leadership Forum Against Trafficking — ILFAT with Chase Avian Communications

 Public Sector/Government

Public Sector/Government

Startup Mahakumbh 2024 — Startup Mahakumbh with Avian WE

 Technology

Technology

Science of Purpose — Games24x7

 Travel & Leisure

Travel & Leisure

Bukhara, world’s most famous Indian restaurant, turns 45! — ITC’s Hotel Group with First Partners

 Bangladesh

Bangladesh

Coke Studio Bangla — The Coca-Cola Company

Sri Lanka

Sri Lanka

Sustainable Livelihood for Every Plantation Worker — Planters’ Association of Ceylon with Adfactors Public Relations Lanka

 South/Southeast Asia

South/Southeast Asia

Moving towards a Tobacco-Free World — Institute for Global Tobacco Control (IGTC with SPAG - A Finn Partners Company

SABRE IN THE MEDIA

  • Season 1
  • Season 2
Stay tuned for 2024 Episodes!
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https://prcai.org/cms/Public Relations Industry Continues to Grow at 20 percent, reaching ₹2,500 crore

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https://prcai.org/cms/PRCAI Predicts 19.6% Growth for Indian PR Industry, Focuses on Gen Z and AI at PRologue 2024

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SABRE Awards South Asia Unveils 2024 Jury

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